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There comes a time when the old gives way for the new. The Exotel that we all have known and loved is going away soon… We’re talking about the logo of course!

A company’s logo is a vital part of its identity. It helps communicate the brand’s meaning easily and succinctly to the viewer.  Our current logo looks like this:
old-exotel-logo
During those times, money was hard to come by. And, time was harder to come by. The fastest way to get a logo done is to get the logo done and not hiring someone to get the logo done. So, We fired up GIMP (Because Photoshop won’t run on Linux + it had so many options that it came in the way of “Getting the Job Done”), chose a font that looked pleasing and typed “EXOTEL”. We tried uppercase, lowercase, Italics etc, but it refused to look like a logo. Then we looked a few other logos. It turns out that the way to make a logo is to put something in it that cannot be typed. So, the only thing that is pending is to find a replacement for one of the letters with some stolen image from iconfinder.com. We searched for “phone”, “cellphone”, “call center”, “telephony” etc. The one that matched was “headset ” (So, now you know where we got those headphones from). Now quick, download, delete the “O”, copy, paste, arrange inter-font distances, ctrl+s and give file name “Exotel-logo.png”. Task complete.
But now after a year and 150+ customers we felt the logo had done its job and it was time to retire it in favour of a newer logo which is simple, distinct, appropriate and memorable. Whereas the old logo indicated that we were a product that helped you setup a cloud-based ‘contact center’, we wanted the new logo to capture a broader vision. If phones can be smart phones, why can’t phone numbers be smart numbers? Exotel the product, promises to be the intelligence in your phone number to help you get the best out of it. We’ve tried to capture this essence in a simple way.
It started off with a few pen and paper sketches of what the logo should look like. Then the process of suggesting, vetoing and rejecting ensued within the design team until we came down to 2 options. When we threw open the options to everyone within the team, a clear winner emerged.
So, here’s <drum rolls> Exotel’s new logo…
We owe an explanation, don’t we? We’ve played with the X in Exotel to look more like a person leaping with freedom and joy. The 3 rings on the X denote communication. We’ve also tried to keep the colour tones simple with a grey and blue combination.
Over the next few days, our website, product and other communication will reflect this new logo and the new reality! We’d love to hear your thoughts on our new logo. Please leave your comments below.
Special thanks to Venki from www.venkidesigns.com  who helped us create this logo.
AUTHOR: Shivakumar Ganesan

Shivku is the co-founder and CEO at Exotel. He is usually found cracking PJs in the office and disrupting people from doing their job. A self-proclaimed foodie, he is the best person to get the local food scene advice from, irrespective of where you are travelling to.

104 Comments
  • Pratiksha Dake

    Pratiksha Dake liked this on Facebook.

    November 20, 2012
  • Pratiksha Dake

    Pratiksha Dake liked this on Facebook.

    November 20, 2012
  • Sudheendra Chilappagari

    few days back I was thinking, exotel needs a good logo.. Great that you are having one now

    November 20, 2012
  • Sudheendra Chilappagari

    few days back I was thinking, exotel needs a good logo.. Great that you are having one now

    November 20, 2012
  • Sudheendra Chilappagari

    Sudheendra Chilappagari liked this on Facebook.

    November 20, 2012
  • Shubham Khanna

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    November 20, 2012
  • Sudheendra Chilappagari

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    November 20, 2012
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    November 20, 2012
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    November 21, 2012
  • Gaurav Lochan

    Gaurav Lochan liked this on Facebook.

    November 21, 2012
  • RT @Exotel: Exotel New Logo : There comes a time when the old gives way for the new. The Exotel that we all have known … http://t.co/e

    November 20, 2012
  • RT @Exotel: Exotel New Logo : There comes a time when the old gives way for the new. The Exotel that we all have known … http://t.co/e

    November 20, 2012
  • RT @Exotel: Exotel New Logo : There comes a time when the old gives way for the new. The Exotel that we all have known … http://t.co/e

    November 20, 2012
  • RT @Exotel: Exotel New Logo : There comes a time when the old gives way for the new. The Exotel that we all have known … http://t.co/e

    November 20, 2012
  • .@Exotel has a New Logo 🙂 – http://t.co/78ByNdIm

    November 20, 2012
  • .@Exotel has a New Logo 🙂 – http://t.co/78ByNdIm

    November 20, 2012
  • RT @nijanthanh: .@Exotel has a New Logo 🙂 – http://t.co/78ByNdIm

    November 20, 2012
  • RT @nijanthanh: .@Exotel has a New Logo 🙂 – http://t.co/78ByNdIm

    November 20, 2012
  • I like the new logo @Exotel ! Congratulations & keep rocking ! Btw would love to see the second option too..

    November 20, 2012
  • I like the new logo @Exotel ! Congratulations & keep rocking ! Btw would love to see the second option too..

    November 20, 2012
  • @Exotel yup! the new logo is really nice. Kudos 🙂 @NowEntrepreneur

    November 20, 2012
  • @Exotel yup! the new logo is really nice. Kudos 🙂 @NowEntrepreneur

    November 20, 2012
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    November 20, 2012
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    November 20, 2012
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    November 20, 2012
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    November 20, 2012
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    November 20, 2012
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    November 20, 2012
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    November 20, 2012
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    November 20, 2012
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    November 21, 2012
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    November 21, 2012
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    November 21, 2012
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    November 21, 2012
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    Pn Pradeep liked this on Facebook.

    November 21, 2012
  • Novella Lawrence

    Novella Lawrence liked this on Facebook.

    November 21, 2012
  • Am I the only one who is still liking previous version?

    November 21, 2012
  • Am I the only one who is still liking previous version?

    November 21, 2012
  • Arun Kant Sharma liked this on Facebook.

    November 21, 2012
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    November 21, 2012
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    November 21, 2012
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    November 21, 2012
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    November 21, 2012
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    November 21, 2012
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    November 21, 2012
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    November 21, 2012
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    November 21, 2012
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    November 21, 2012
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    November 21, 2012
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    November 21, 2012
  • Thanks Sudheendra Chilappagari 🙂

    November 21, 2012
  • Thanks Sudheendra Chilappagari 🙂

    November 21, 2012
  • .@exotel has a new logo , and the old created in 5 mins by @shivku now passes to the new X one – check it out – http://t.co/p2JzU3Vt

    November 21, 2012
  • .@exotel has a new logo , and the old created in 5 mins by @shivku now passes to the new X one – check it out – http://t.co/p2JzU3Vt

    November 21, 2012
  • @vijaysw @Exotel @shivku The EXOtic new logo of EXOtel 🙂

    November 21, 2012
  • @vijaysw @Exotel @shivku The EXOtic new logo of EXOtel 🙂

    November 21, 2012
  • @AlokSoni @Exotel @shivku lol 🙂

    November 21, 2012
  • @AlokSoni @Exotel @shivku lol 🙂

    November 21, 2012
  • RT @vijaysw: .@exotel has a new logo , and the old created in 5 mins by @shivku now passes to the new X one – check it out – http://t.co/p2JzU3Vt

    November 21, 2012
  • RT @vijaysw: .@exotel has a new logo , and the old created in 5 mins by @shivku now passes to the new X one – check it out – http://t.co/p2JzU3Vt

    November 21, 2012
  • RT @vijaysw: .@exotel has a new logo , and the old created in 5 mins by @shivku now passes to the new X one – check it out – http://t.co/p2JzU3Vt

    November 21, 2012
  • RT @vijaysw: .@exotel has a new logo , and the old created in 5 mins by @shivku now passes to the new X one – check it out – http://t.co/p2JzU3Vt

    November 21, 2012
  • @vijaysw nice logo, I like the earlier one too. @exotel @shivku

    November 21, 2012
  • @vijaysw nice logo, I like the earlier one too. @exotel @shivku

    November 21, 2012
  • @am_sharma @Exotel @shivku thanks 🙂

    November 21, 2012
  • @am_sharma @Exotel @shivku thanks 🙂

    November 21, 2012
  • @vijaysw A welcome change.. I guess now it will be easier for u to print Logo on T-shirts 😉 @exotel @shivku

    November 21, 2012
  • @vijaysw A welcome change.. I guess now it will be easier for u to print Logo on T-shirts 😉 @exotel @shivku

    November 21, 2012
  • @luckymurari @Exotel @shivku haha, yes, good point, did not think about that 🙂

    November 21, 2012
  • @luckymurari @Exotel @shivku haha, yes, good point, did not think about that 🙂

    November 21, 2012
  • RT @ckailash: Exotel New Logo : There comes a time when the old gives way for the new. http://t.co/5WAH22Qq

    November 21, 2012
  • RT @ckailash: Exotel New Logo : There comes a time when the old gives way for the new. http://t.co/5WAH22Qq

    November 21, 2012
  • Change is good. I like the blue: Exotel New Logo – http://t.co/ABwSv3PZ via @exotel

    November 21, 2012
  • Change is good. I like the blue: Exotel New Logo – http://t.co/ABwSv3PZ via @exotel

    November 21, 2012
  • RT @sidpandey: Change is good. I like the blue: Exotel New Logo – http://t.co/ABwSv3PZ via @exotel

    November 21, 2012
  • RT @sidpandey: Change is good. I like the blue: Exotel New Logo – http://t.co/ABwSv3PZ via @exotel

    November 21, 2012
  • Looking nice “@shivku: RT @ckailash: Exotel New Logo : There comes a time when the old gives way for the new. http://t.co/7zpWZayk

    November 21, 2012
  • Looking nice “@shivku: RT @ckailash: Exotel New Logo : There comes a time when the old gives way for the new. http://t.co/7zpWZayk

    November 21, 2012
  • RT @shivku: RT @ckailash: Exotel New Logo : There comes a time when the old gives way for the new. http://t.co/5WAH22Qq

    November 21, 2012
  • RT @shivku: RT @ckailash: Exotel New Logo : There comes a time when the old gives way for the new. http://t.co/5WAH22Qq

    November 21, 2012
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  • Exotel’s new profile pic!
    http://blog.exotel.in/exotel-new-logo/

    November 21, 2012
  • Exotel’s new profile pic!
    http://blog.exotel.in/exotel-new-logo/

    November 21, 2012
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