Inside Exotel

API grandma

How would you explain an API to your grandmother? — This is a question we ask our potential hires during their interview. And here are some of the funniest responses we’ve received over the last few years.For the hi-tech grandma “APIs are computers sitting in various places. Each computer has an address. If we know the address, we can contact the computer and use the service.” Ok, I got it, can you point me to your API...

pricing-exotel

Imagine this. You enter a footwear shop in your neighbourhood. You try on a bunch of shoes and finally select one. You then ask the shopkeeper how much it costs and he gives you a number. You are unsure if what he says is reasonable for the shoes or if you would be overpaying. You make some comparisons with other shops around, and you go ahead and buy the pair of shoes anyway. But there...

Uber+exotel

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]One of the biggest advantages that cab aggregators like Uber gain out of number masking is customer privacy. For those of you don’t know what number masking is or how it works, when you book a ride via Uber, the driver doesn’t see your phone number and vice versa. But you are both connected via a virtual number.This virtual number becomes functional when a driver is assigned a ride. You...

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Everyone thrives on being productive. For startups, being productive or not can be the difference between being alive or not. Startups experience unique constraints in terms of time, talent, resources and money. The combination of these constraints makes them productive in creative ways.There are a lot of productivity tools to help startup teams out there. However, being successfully productive requires a unique combination of tools, tact, techniques and attitude to nail the unique challenges...

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It’s not easy being a content crafter. This becomes especially tough if you’re trying to build content for a B2B company. And even harder for verticals considered “boring.” Exotel is a cloud telephony product that helps businesses take care of calls. And I take care of inbound marketing for them. Now, this is not what would you call “interesting.” To add to this, I hadn’t heard of cloud telephony or inbound marketing until I landed...

man-1

 One of the rarest things to find in the world is a company that doesn’t say, “Customers are our top priority.”Nearly every company or business has it written down as part of their policies and pasted on their conference room walls.Sadly, very few take it seriously enough to make the customers feel some truth in those words.Creating love with your customers costs money. However, research reveals that a happy customer is likely...

lego

A couple of weeks back, I logged into Amazon, the giant e-tailer and looked up a few options for a swimsuit that I planned to buy. It was meant to be a casual browsing session and all I wanted to do was to know what options I had!What happened later was nothing casual. It was as if some virtual hounds caught my scent and followed me everywhere. Every time I logged into the internet,...

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Companies deal with a bunch of problems on a daily basis. Depending on where you are in your growth cycle, your problems could range from billing to product features to tech to business. The standard way of dealing with these problems follows a process. It starts with looking at priorities, resources available, creating the documentation, etc. And all of this takes a long time. A large company has the time for to follow these processes....

phone-number-masking

The need for increased customer privacy has been a topic of constant debate. Most online transactions need you to give a phone number. But how does the customer know their number is in safe hands? Receiving calls from people we haven't given our numbers to is something we experience every day. Sometimes, these spam calls become a lot more than just that. While spam is irritating, lack of security leads to bigger things. So, here's the...

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What Digital India Can Mean For Cloud TelephonyDigital India - Indian Prime Minister Narendra Modi’s pet project that launched last year is a massively ambitious project. With spend estimates of more than $17 Billion USD over the next three to five years, it aspires to transform India with cutting-edge digital infrastructure. The project aims at increasing mobile connectivity and high-speed internet penetration across the country. One major area of focus is to make government...