Inside Exotel

team

Startups fail at an alarming rate of 92%. Very rarely, it is because of a bad idea. In fact, most startup ideas are brilliant and very connected to the problem they are looking to solve. They fail due to bad execution, which is a result of bad teams coming together.A good team is important for the success of any project. However, in the case of the startup teams, the team can be the difference between...

sales

Sales is the fuel for any company. For a startup, it is it’s lifeline. And, because startups are often crunched for resources, the sales expert in this setup is expected to deliver on several things at once: from generating leads to qualifying them, the actual selling, onboarding, support and account management.Being a salesperson is often a lonely job. Why? Because often you are the only representative of your entire company for the client. You...

A few weeks back, I was invited to a collaborative talk on building lean startups that are self-sustainable and independent of investor funding.  I took this as an opportunity to reflect on Exotel’s journey that started from a dingy, windowless room. At the time, our clientele included other excited but penniless entrepreneurs also sitting in dingy, windowless rooms, many of whom have grown as we grew. On the way to becoming one of the leaders...

phone

Successful companies around the world have one significant differentiator - they know exactly what their customers want. According to a survey by marketing solutions provider Yesmail Interactive and market research firm Gleanster, most marketers only have basic transactional data or demographic information of their customers like gender and age. While there is a lot of technology that exists to help you understand a customer’s journey, very few companies still know exactly why a customer buys...

API grandma

How would you explain an API to your grandmother? — This is a question we ask our potential hires during their interview. And here are some of the funniest responses we’ve received over the last few years.For the hi-tech grandma “APIs are computers sitting in various places. Each computer has an address. If we know the address, we can contact the computer and use the service.” Ok, I got it, can you point me to your API...

pricing-exotel

Imagine this. You enter a footwear shop in your neighbourhood. You try on a bunch of shoes and finally select one. You then ask the shopkeeper how much it costs and he gives you a number. You are unsure if what he says is reasonable for the shoes or if you would be overpaying. You make some comparisons with other shops around, and you go ahead and buy the pair of shoes anyway. But there...

Uber+exotel

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]One of the biggest advantages that cab aggregators like Uber gain out of number masking is customer privacy. For those of you don’t know what number masking is or how it works, when you book a ride via Uber, the driver doesn’t see your phone number and vice versa. But you are both connected via a virtual number.This virtual number becomes functional when a driver is assigned a ride. You...

Everyone thrives on being productive. For startups, being productive or not can be the difference between being alive or not. Startups experience unique constraints in terms of time, talent, resources and money. The combination of these constraints makes them productive in creative ways.There are a lot of productivity tools to help startup teams out there. However, being successfully productive requires a unique combination of tools, tact, techniques and attitude to nail the unique challenges...

It’s not easy being a content crafter. This becomes especially tough if you’re trying to build content for a B2B company. And even harder for verticals considered “boring.” Exotel is a cloud telephony product that helps businesses take care of calls. And I take care of inbound marketing for them. Now, this is not what would you call “interesting.” To add to this, I hadn’t heard of cloud telephony or inbound marketing until I landed...

 One of the rarest things to find in the world is a company that doesn’t say, “Customers are our top priority.”Nearly every company or business has it written down as part of their policies and pasted on their conference room walls.Sadly, very few take it seriously enough to make the customers feel some truth in those words.Creating love with your customers costs money. However, research reveals that a happy customer is likely...