Inside Exotel

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Everyone thrives on being productive. For startups, being productive or not can be the difference between being alive or not. Startups experience unique constraints in terms of time, talent, resources and money. The combination of these constraints makes them productive in creative ways.There are a lot of productivity tools to help startup teams out there. However, being successfully productive requires a unique combination of tools, tact, techniques and attitude to nail the unique challenges...

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It’s not easy being a content crafter. This becomes especially tough if you’re trying to build content for a B2B company. And even harder for verticals considered “boring.” Exotel is a cloud telephony product that helps businesses take care of calls. And I take care of inbound marketing for them. Now, this is not what would you call “interesting.” To add to this, I hadn’t heard of cloud telephony or inbound marketing until I landed...

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 One of the rarest things to find in the world is a company that doesn’t say, “Customers are our top priority.”Nearly every company or business has it written down as part of their policies and pasted on their conference room walls.Sadly, very few take it seriously enough to make the customers feel some truth in those words.Creating love with your customers costs money. However, research reveals that a happy customer is likely...

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A couple of weeks back, I logged into Amazon, the giant e-tailer and looked up a few options for a swimsuit that I planned to buy. It was meant to be a casual browsing session and all I wanted to do was to know what options I had!What happened later was nothing casual. It was as if some virtual hounds caught my scent and followed me everywhere. Every time I logged into the internet,...

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Companies deal with a bunch of problems on a daily basis. Depending on where you are in your growth cycle, your problems could range from billing to product features to tech to business. The standard way of dealing with these problems follows a process. It starts with looking at priorities, resources available, creating the documentation, etc. And all of this takes a long time. A large company has the time for to follow these processes....

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The need for increased customer privacy has been a topic of constant debate. Most online transactions need you to give a phone number. But how does the customer know their number is in safe hands? Receiving calls from people we haven't given our numbers to is something we experience every day. Sometimes, these spam calls become a lot more than just that. While spam is irritating, lack of security leads to bigger things. So, here's the...

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What Digital India Can Mean For Cloud TelephonyDigital India - Indian Prime Minister Narendra Modi’s pet project that launched last year is a massively ambitious project. With spend estimates of more than $17 Billion USD over the next three to five years, it aspires to transform India with cutting-edge digital infrastructure. The project aims at increasing mobile connectivity and high-speed internet penetration across the country. One major area of focus is to make government...

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No entrepreneur begins their journey with the hope to become another statistic in the numbers game.Yet, 90% of all startups fail. About half of them fail in the first year. We all hear about the 1 great success story, but the other 9 are readily forgotten in the hustle of success and the search for the next big story.  However, here’s something interesting every entrepreneur that has failed has a 20% increased chance of success...

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Most fresh graduates today dream of building a startup and working for a startup is perceived to be the coolest thing to do amongst everything else nowadays. While there has been no better time to become an entrepreneur, it's no joking matter. The rewards are great, but the risks are greater. ‘Teamwork’ is no more just a fancy management term – instead, your team becomes your family and the distinction between your home family and...

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It’s the decade of startups. With new startups coming up each day, the level of competition has increased drastically. If you’re a startup in this era, Google Adwords could be one of the greatest customer acquisition tools you’ll ever use. Leveraging Adwords in the right way is still the most economical way to generate leads compared to all other forms of lead generation.Which is why we highly recommend this insightful piece by Shiva Prabhakaran...