Inside Exotel

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The need for increased customer privacy has been a topic of constant debate. Most online transactions need you to give a phone number. But how does the customer know their number is in safe hands? Receiving calls from people we haven't give our numbers to is something we experience every day. Sometimes, these spam calls become a lot more than just that. While spam is irritating, lack of security leads to bigger things. So, here's the...

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What Digital India Can Mean For Cloud TelephonyDigital India - Indian Prime Minister Narendra Modi’s pet project that launched last year is a massively ambitious project. With spend estimates of more than $17 Billion USD over the next three to five years, it aspires to transform India with cutting-edge digital infrastructure. The project aims at increasing mobile connectivity and high-speed internet penetration across the country. One major area of focus is to make government...

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No entrepreneur begins their journey with the hope to become another statistic in the numbers game.Yet, 90% of all startups fail. About half of them fail in the first year. We all hear about the 1 great success story, but the other 9 are readily forgotten in the hustle of success and the search for the next big story.  However, here’s something interesting every entrepreneur that has failed has a 20% increased chance of success...

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Most fresh graduates today dream of building a startup and working for a startup is perceived to be the coolest thing to do amongst everything else nowadays. While there has been no better time to become an entrepreneur, it's no joking matter. The rewards are great, but the risks are greater. ‘Teamwork’ is no more just a fancy management term – instead, your team becomes your family and the distinction between your home family and...

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It’s the decade of startups. With new startups coming up each day, the level of competition has increased drastically. If you’re a startup in this era, Google Adwords could be one of the greatest customer acquisition tools you’ll ever use. Leveraging Adwords in the right way is still the most economical way to generate leads compared to all other forms of lead generation.Which is why we highly recommend this insightful piece by Shiva Prabhakaran...

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Most of us want to do our jobs well. We want meaningful jobs, greater security, higher status, bigger pay packages and a brighter future. This expectation is valid irrespective of the type of industry or organization one works in. The one place I particularly find employees expressing their need for faster career growth is a start up. Accelerated career growth is one of the most important value proposition a startup offers. But the ability to...

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Take a minute with me here. What is the word or phrase that pops into your head when I say the word balance. Chances are you associated it with the now ubiquitous phrase: work-life balance. This phrase has attained universal relevance. There is no business magazine or publication that has not made this their cover story, no conference worth its salt that does not touch upon this topic, no productivity expert that leaves this term alone, no...

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Harbouring an idea in your head is one thing. Taking the leap of faith to execute, nurture and grow the idea is an entirely different ball game. It calls for a tribe of people that we call Entrepreneurs. Fortunately, this breed is on the rise. They make this game look deceptively simple. Apart from the fact that you have to face a fair amount of social ire and family grumpiness, launching your own business and getting it off...

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Working remotely has become a common norm across many companies, more so in startups. It provides great flexibility to employees & allows employers to work with good talent. There are companies like Helpscout and Buffer that have entire distributed teams. Their entire culture is based on having the team work from different locations across the globe.Since the entire team works remotely, they all face similar challenges and have worked on them over time to built...

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One of the obvious reasons saying no is so hard is that it is often seen as an act of aggression. It makes us look disagreeable. You are looking forward to a quiet weekend, but your colleague requests that you help him meet a deadline by working over the weekend. All you can think of is curling up in bed and reading a book or watching a movie.You desperately want to say no. But, of course, you...