How did it come about?
This is exactly a year old due post and after being immersed in building a product for our customers and working with them every day to improve it – we are happy to have taken that path. (in delaying this post)
Exotel was born out of a need of another SME to manage it’s calls and messages easily. This SME was a start-up being run by our man, Shivku and it was called Roopit. Roopit was an online marketplace to make meet buyers and sellers and a lot of it was run over phone calls, SMS apart from the internet.
I remember Shivku at NASSCOM Product Conclave 2010, in jeans and chappals running around like a real bootstrapping entrepreneur would and he had 2 phones in his hand. He was not able to have a single 2-minute meaningful conversation with anyone (it seemed to me) because his +91 9916-ROOPIT number would keep ringing and each phone call was an important lead for his company, he could not afford to miss a single call. He was doing what an entrepreneur should – take care of his customers, and that meant speaking to them over the cell phone – so he did.
After a few months, he got tired of missing calls. He would look at an average get around 60-80 calls a day (incoming – support based), and he sometimes would miss some of them, and obviously that hurt his business.
He wanted 2 things every business wants:
- Data of what and how many calls, and from where etc.
- He wanted good uptime and be rest assured the calls would come and even if he missed them he could track it.
A hacker from birth, he decided to build something that would not let him miss calls – therefore he built Exotel’s first version and then launched it at Unpluggd (Video on Pluggd.in) with Ishwar .
So what is Exotel?
Exotel is a Business Phone System on the Cloud. In digest-able human language, it means a Hosted IVR or PBX – an intelligent system that is magically put on the Cloud that can take LOTS of calls and make LOTS of calls – divert, do a voice mail, record each call, track and optimise your voice/SMS needs for your business. Just sign up for an Exotel demo/trial account with us to know more.
The vision is to change the world in our own way. After feeling the pain-point ourselves, we have decided to tackle this problem for so many businesses out there facing the same issues. Technology and Telephony have been in a silo for too long. Imagine knowing who called you, when they called you, from where are they calling you, what time – and being able to take all this data and optimise man-power requirement, quality checks, improvement in customer experience!
Exotel focuses on making it easier for you to run your business over voice and SMS.