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How did it come about?This is exactly a year old due post and after being immersed in building a product for our customers and working with them every day to improve it – we are happy to have taken that path. (in delaying this post)Exotel was born out of a need of another SME to manage it's calls and messages easily. This SME was a start-up being run by our man, Shivku and it was called Roopit. Roopit was an online marketplace to make meet buyers and sellers and a lot of it was run over phone calls, SMS apart from the...