print-media

A lot of us in the start-up space always knew that an advertisement in Times of India, The Hindu and DNA would be expensive and with the recent outburst of social media, online marketing somewhere it seemed that maybe print advertisement was dying and did not have the same ROI (return on investment) as some of these new strategies for the new world, but WOW – were we proved wrong or what!

Check out these 2 images of our client Jain Heights posting their new East Parade Building’s advertisement in the Times and Hindu and with ExoPhone – 9243790000 as the focal point of contact.

 

Jainheights-TOI-ad    JainHeights-Hindu

 

Two things stuck out:
  1. The call volumes were out of the roof ! (Can’t disclose numbers – but it was phenomenal)
  2. Voicemail did click this time – as, many a times when they could not take the call due to the traffic – they would redirect it to voicemail and get back to them later via Outbound dialing from Exotel.

Their faith in going with our Cloud Telephony services allowed them to TRACK every call that came in and the Marketing campaign was well analyzed to now go after a few more advertisements in the coming weeks for their other projects. You can try out our product as well.

The experience for us as a young company was fun and motivating to say the least, and it opened our eyes to the fact that newspaper and print advertisement for Businesses who have money – makes a lot of sense.

 

AUTHOR: Vijay Sharma

Vijay Sharma, Co-founder at Exotel, is known for his extremely driven, straightforward and tactful nature. A hustler at heart and an excellent recruiter by profession, Vijay is the perfect blend of hard work and fun.

12 Comments
  • Print Advertisement works! And how we saw it with the Call volumes – but we also saw our product do Magic 🙂 – http://t.co/R8rmMddA

    July 30, 2012
  • Print Advertisement works! And how we saw it with the Call volumes – but we also saw our product do Magic 🙂 – http://t.co/R8rmMddA

    July 30, 2012
  • A real POC of @Exotel service. A real way to tap the ATL / BTL marketing ROI. It surely works. Here’s how it did –
    http://t.co/T2ScyriO

    July 30, 2012
  • A real POC of @Exotel service. A real way to tap the ATL / BTL marketing ROI. It surely works. Here’s how it did –
    http://t.co/T2ScyriO

    July 30, 2012
  • RT @Exotel: Print Advertisement works! And how we saw it with the Call volumes – but we also saw our product do Magic 🙂 – http://t.co/R8rmMddA

    July 30, 2012
  • RT @Exotel: Print Advertisement works! And how we saw it with the Call volumes – but we also saw our product do Magic 🙂 – http://t.co/R8rmMddA

    July 30, 2012
  • RT @sidpandey: A real POC of @Exotel service. A real way to tap the ATL / BTL marketing ROI. It surely works. Here’s how it did –
    http://t.co/T2ScyriO

    July 30, 2012
  • RT @sidpandey: A real POC of @Exotel service. A real way to tap the ATL / BTL marketing ROI. It surely works. Here’s how it did –
    http://t.co/T2ScyriO

    July 30, 2012
  • RT @sidpandey: A real POC of @Exotel service. A real way to tap the ATL / BTL marketing ROI. It surely works. Here’s how it did –
    http://t.co/T2ScyriO

    July 30, 2012
  • RT @sidpandey: A real POC of @Exotel service. A real way to tap the ATL / BTL marketing ROI. It surely works. Here’s how it did –
    http://t.co/T2ScyriO

    July 30, 2012
  • TOI and Hindu ad’s and the Marketing ROI tracked – http://t.co/R8rmMddA

    July 31, 2012
  • TOI and Hindu ad’s and the Marketing ROI tracked – http://t.co/R8rmMddA

    July 31, 2012

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