You know it’s time for holiday gifting when you start receiving spam emails about “unique” gifts for all budgets. This year, we received about 348 spam emails from gift companies. Just kidding, we probably got a lot more.

Everyone who has spent a reasonable number of years in a corporate set up knows what it is like to be bombarded with diaries, pens, the endless boxes of sweets and oh, the infamous dry fruits. I personally dislike sweets and dry fruits the least. At least, they’re yummy.

2015 was a big year for Exotel. And we are mighty excited about what 2016 has in store for us. We wanted the gift to convey this to our customer. For, after all, it is because of them that we had a phenomenal year.

But, we also wanted to check a few boxes to ensure this exercise gave us the maximum ROI.

Today is your day!
Your mountain is waiting
So…get on your way!

And this is what perfectly sums up how we, at Exotel, are looking at the new year.

UNEXPECTED SURPRISE – CHECK (after all, we gifted a children’s book to about 1000 adults)

Some reactions from our customers

This morning I received a Dr. Seuss book from Exotel. Just wanted to check if it was indeed meant for me.

Thanks for the wonderful book! Pleasantly surprised to see it.

At first I noted that it was a children’s book and didn’t get it…..until I started reading it. Super idea….

We gifted all our clients “Oh, the places you’ll go!” by Dr. Seuss. All of the books had a handwritten note and were packed in an eco-friendly parcel, and mailed to our customers, well-wishers and people who’ve touched us in the year that went by.

The people who’ve helped us succeed deserve something special. Something they can keep on their desk, something that brings a smile to their faces in the middle of a crazy day and something that inspires them to be better each day. 


It is possible that quite a few of us here would’ve missed the Dr. Seuss bus while growing up. “Oh, the places you’ll go!” is the last book published in Dr. Seuss’s lifetime. It was published nearly 26 yearly ago (in 1990). And this book has sold over 10 million copies.

Though it was meant to be a children’s book, it has enough wisdom to offer adults who need a kind word. The first time I read this book, I was simply blown away.

All Alone!
Whether you like it or not,
Alone will be something
you’ll be quite a lot.

And when you’re alone, there’s a very good chance
you’ll meet things that scare you right out of your pants.
There are some, down the road between hither and yon,
that can scare you so much you won’t want to go on.

When my mind is in a whirl, I often pick up this book and open a page at random and read. And usually, that’s all I need to feel better.

I much later found out that Dr. Seuss was battling cancer when he wrote this book. Even though the book talks about dark times and fear of failure, the underlying theme is that of optimism.

Dr. Seuss didn’t have the most rosy life. His first book was rejected 27 times before it was published. He suffered greatly in his personal life too.

Rising above is the only way to live.





The entire team got together and spent a considerable amount of time getting these books in order, packing them up and sending them off. It was a lot of backbreaking work. But when we saw that our customers loved what we sent them, it made all of the work worth it.

Here’s to more unboring and thoughtful gifts in the coming years!

AUTHOR: Gayatri Krishnamoorthy

Gayatri's fascination for all things digital led her to work at Google after a degree in physics. Now, many years later, she has dabbled in marketing, business development, account management, research, insights mining, social media management and whatnot! Right now, she's heading Inbound Marketing at Exotel and runs home at 5 to be with her son. She's also a wannabe food blogger and photographer.

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