At Exotel, as a company we realize that as vendors and service providers to businesses who are looking to reach out to their customers or potential customers over calls/Voice or SMS, we play a crucial role in stopping spam from plagarising the Indian consumer’s phone number.

Few months post launch, we took strict actions to make sure we would not allow our customers to make un-solicited calls or SMS to consumers who are registered on the DND Directory . That led to us, losing some business, but we felt it was the right and correct decision. We ourselves are consumers and would not personally like promotional calls from a Transactional line, even though we are on DND directory.

We came across an interesting question on Quora that asked “What should India do to stop spamming?” , and we answered it in the way we thought, but that was not enough, and as a vendor, we had to take a bigger stand.

A stand that led the way and set a precedent so that things like this stop happening .

Then, we came across a very enterprising young techie from Delhi, who has been building an android application called “India Against Spam ” which allows you to report calls and SMS which are promotional in nature to the registered offices in your circles and TRAI. Deepak Jharodia works post work timings, and develops this application for the Indian consumer, just like you and me. He is an incredibly inspiring open source enthusiast and toils time away when not working for his company, for the common good.

We at Exotel loved the application, the person, and the idea behind it, and with our motto of also preventing spam, we have decided to tie-up with Deepak and help spread the word on the application and also support it with our Exotel team.

The Exotel Android application will also have the “India against Spam” button to report spam cases, and we will work together to stop spam in India.

We hope all of you join this movement in your bit, and start reporting more of these spam calls, to stop vendors and service providers providing an option to businesses to do spam.

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AUTHOR: Vijay Sharma

Vijay Sharma, Co-founder at Exotel, is known for his extremely driven, straightforward and tactful nature. A hustler at heart and an excellent recruiter by profession, Vijay is the perfect blend of hard work and fun.

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