Exotel for startups

E-Commerce in India is booming for sure, and I don’t mean the CAQ, money on Marketing going crazy, and everyone having a site for selling everything, literally! But the fact, that people are paying Online to buy Tickets, phones, clothes, grocery using internet and mobile in itself is a fact that the market is slowly moving towards, a coming of age.

The Question I would like to ask here is, if you are an E-Commerce setup or are planning to setup, what is the best way to get your shop up and running?

There are few basic things you need figured out like – Website, Payment gateway, Inventory, Logistics and you are mostly ready to roll.

If you are starting an E-Commerce venture and are a Non-Techie and don’t have a Techie who can build the site and back-end you would typically go for one of these platforms like Zepo, Buildabazaar, BigRaja, Magento, Shopify, Martjack, Ambab and more (Quora has really good answers to this ) depending upon you wish to open source it or have a pre-packed package.

But here is what I have seen in my time with working with fast scaling good E-Commerce or online consumer companies – if possible build your own CRM and Platform to manage orders, customers, website and everything for the few below reasons:

1. Control to scale, change and add new requirements as customers and demand grows.

2. Flexibility to be fast and rapid in iterations – no need to wait for 3rd party to introduce features.

That being said, if a small shopkeeper in Malad/Koramanagala who has great jewellery and wants to have another avenue apart from his physical shop, I would recommend going ahead with one of the above platforms who are rapidly growing and innovating in different ways.

The Question for any E-Commerce company owner or someone who is setting his shop online as well is whether he wants to Scale and at what rate, I guess it is open to debate, but beyond a certain scale, you need a lot of ability to customize your back-end, right?

 

AUTHOR: Vijay Sharma

Vijay Sharma, Co-founder at Exotel, is known for his extremely driven, straightforward and tactful nature. A hustler at heart and an excellent recruiter by profession, Vijay is the perfect blend of hard work and fun.

34 Comments
  • RT @Exotel: E-Commerce in India, Scale and CRM: Build your own or borrow/pay and use another platform?… http://t.co/aPEVXren

    October 21, 2012
  • RT @Exotel: E-Commerce in India, Scale and CRM: Build your own or borrow/pay and use another platform?… http://t.co/aPEVXren

    October 21, 2012
  • ‘Scaling’ ambitions and roadmap, key drivers in your choice of technology! via @Exotel http://t.co/JDglnqUi

    October 21, 2012
  • ‘Scaling’ ambitions and roadmap, key drivers in your choice of technology! via @Exotel http://t.co/JDglnqUi

    October 21, 2012
  • RT @ramcha_r: ‘Scaling’ ambitions and roadmap, key drivers in your choice of technology! via @Exotel http://t.co/JDglnqUi

    October 21, 2012
  • RT @ramcha_r: ‘Scaling’ ambitions and roadmap, key drivers in your choice of technology! via @Exotel http://t.co/JDglnqUi

    October 21, 2012
  • RT @ramcha_r: ‘Scaling’ ambitions and roadmap, key drivers in your choice of technology! via @Exotel http://t.co/JDglnqUi

    October 21, 2012
  • RT @ramcha_r: ‘Scaling’ ambitions and roadmap, key drivers in your choice of technology! via @Exotel http://t.co/JDglnqUi

    October 21, 2012
  • Exotel liked this on Facebook.

    October 21, 2012
  • Exotel liked this on Facebook.

    October 21, 2012
  • Archana Shyam

    Vikas Thakkar thought you would want to read this..

    October 22, 2012
  • Archana Shyam

    Vikas Thakkar thought you would want to read this..

    October 22, 2012
  • Balachandra Maddina

    Balachandra Maddina liked this on Facebook.

    October 22, 2012
  • Balachandra Maddina

    Balachandra Maddina liked this on Facebook.

    October 22, 2012
  • If u r doing E-Commerce of any sorts – do you go for a SaaS type platform or build your own? @zepo @BlumeVentures http://t.co/xP8v6jrv

    October 22, 2012
  • If u r doing E-Commerce of any sorts – do you go for a SaaS type platform or build your own? @zepo @BlumeVentures http://t.co/xP8v6jrv

    October 22, 2012
  • RT @vijaysw: If u r doing E-Commerce of any sorts – do you go for a SaaS type platform or build your own? @zepo @BlumeVentures http://t.co/xP8v6jrv

    October 22, 2012
  • RT @vijaysw: If u r doing E-Commerce of any sorts – do you go for a SaaS type platform or build your own? @zepo @BlumeVentures http://t.co/xP8v6jrv

    October 22, 2012
  • Vembu Chandrasekaran liked this on Facebook.

    October 22, 2012
  • Vembu Chandrasekaran liked this on Facebook.

    October 22, 2012
  • @anaggh @vijayanands – Thoughts on E-Commerce companies, inhouse CRMs or platforms? Does it depend on scale and intent? http://t.co/xP8v6jrv

    October 22, 2012
  • @anaggh @vijayanands – Thoughts on E-Commerce companies, inhouse CRMs or platforms? Does it depend on scale and intent? http://t.co/xP8v6jrv

    October 22, 2012
  • ECommerce in India, Scale and CRM : An Article From Exotel Blog
    http://t.co/4dkHvjla

    October 31, 2012
  • ECommerce in India, Scale and CRM : An Article From Exotel Blog
    http://t.co/4dkHvjla

    October 31, 2012
  • RT @crmitsolutions: ECommerce in India, Scale and CRM : An Article From Exotel Blog
    http://t.co/4dkHvjla

    November 8, 2012
  • RT @crmitsolutions: ECommerce in India, Scale and CRM : An Article From Exotel Blog
    http://t.co/4dkHvjla

    November 8, 2012
  • @crmitsolutions thanks for sharing cc @exotel

    November 8, 2012
  • @crmitsolutions thanks for sharing cc @exotel

    November 8, 2012
  • @vijaysw cool 🙂 @exotel

    November 9, 2012
  • @vijaysw cool 🙂 @exotel

    November 9, 2012
  • soorya

    E-commerce is doing really well these days Recently i happen to visit a site mydeals247.com wherein we can buy and sell goods and whtever we wnt to buy we need to post a request and the price which we are willing to pay within an hour it will give you the best cheapest prices among all in the form of top 5 prices available and we can choose among them.we need not waste our time searching for what we need rather just post a request it also gives real time prices I think it is amazing!

    January 11, 2013
  • soorya

    E-commerce is doing really well these days Recently i happen to visit a site mydeals247.com wherein we can buy and sell goods and whtever we wnt to buy we need to post a request and the price which we are willing to pay within an hour it will give you the best cheapest prices among all in the form of top 5 prices available and we can choose among them.we need not waste our time searching for what we need rather just post a request it also gives real time prices I think it is amazing!

    January 11, 2013
  • Sandeep

    I personally found magento very slow.

    March 22, 2013
  • Sandeep

    I personally found magento very slow.

    March 22, 2013

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