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Everyone thrives on being productive. For startups, being productive or not can be the difference between being alive or not. Startups experience unique constraints in terms of time, talent, resources and money. The combination of these constraints makes them productive in creative ways.There are a lot of productivity tools to help startup teams out there. However, being successfully productive requires a unique combination of tools, tact, techniques and attitude to nail the unique challenges of small teams and huge visions.Today, we are in a much better place than we were when we started out 5 years ago. There were...

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It’s not easy being a content crafter. This becomes especially tough if you’re trying to build content for a B2B company. And even harder for verticals considered “boring.” Exotel is a cloud telephony product that helps businesses take care of calls. And I take care of inbound marketing for them. Now, this is not what would you call “interesting.” To add to this, I hadn’t heard of cloud telephony or inbound marketing until I landed at job at Exotel. And when I came to Exotel about 2 years ago, I was the only inbound marketer here. I turned up thinking...

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 One of the rarest things to find in the world is a company that doesn’t say, “Customers are our top priority.”Nearly every company or business has it written down as part of their policies and pasted on their conference room walls.Sadly, very few take it seriously enough to make the customers feel some truth in those words.Creating love with your customers costs money. However, research reveals that a happy customer is likely to bring, create and keep more happy customers in your business than a bloated marketing budget. A great relationship with your customers is like investing...

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A couple of weeks back, I logged into Amazon, the giant e-tailer and looked up a few options for a swimsuit that I planned to buy. It was meant to be a casual browsing session and all I wanted to do was to know what options I had!What happened later was nothing casual. It was as if some virtual hounds caught my scent and followed me everywhere. Every time I logged into the internet, on work, email, to check on a friend, even to check if my money was safe in the bank, a swimsuit stared back at me...

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Companies deal with a bunch of problems on a daily basis. Depending on where you are in your growth cycle, your problems could range from billing to product features to tech to business. The standard way of dealing with these problems follows a process. It starts with looking at priorities, resources available, creating the documentation, etc. And all of this takes a long time. A large company has the time for to follow these processes. However, these problems are more pressing in a startup and need to have a faster turnaround time.  The challenges amplify in a startup environment because,...

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No entrepreneur begins their journey with the hope to become another statistic in the numbers game.Yet, 90% of all startups fail. About half of them fail in the first year. We all hear about the 1 great success story, but the other 9 are readily forgotten in the hustle of success and the search for the next big story.  However, here’s something interesting every entrepreneur that has failed has a 20% increased chance of success in his next venture.You don’t think they have a thing or two to pass on to the rest of us?Which is why this event...

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Most fresh graduates today dream of building a startup and working for a startup is perceived to be the coolest thing to do amongst everything else nowadays. While there has been no better time to become an entrepreneur, it's no joking matter. The rewards are great, but the risks are greater. ‘Teamwork’ is no more just a fancy management term – instead, your team becomes your family and the distinction between your home family and work family slowly but surely diminishes. It will suddenly dawn upon you that all that you learnt in B-school can safely be thrown out of...

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It’s the decade of startups. With new startups coming up each day, the level of competition has increased drastically. If you’re a startup in this era, Google Adwords could be one of the greatest customer acquisition tools you’ll ever use. Leveraging Adwords in the right way is still the most economical way to generate leads compared to all other forms of lead generation.Which is why we highly recommend this insightful piece by Shiva Prabhakaran to help you get started immediately.Having worked in the search industry for a few years, I can safely claim that there is an overwhelming...

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Most of us want to do our jobs well. We want meaningful jobs, greater security, higher status, bigger pay packages and a brighter future. This expectation is valid irrespective of the type of industry or organization one works in. The one place I particularly find employees expressing their need for faster career growth is a start up. Accelerated career growth is one of the most important value proposition a startup offers. But the ability to make use of this fast growing environment ultimately depends on the employee.1. Be Effective:Efficiency is doing the job right; effectiveness is doing the right job. -Peter...

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Take a minute with me here. What is the word or phrase that pops into your head when I say the word balance. Chances are you associated it with the now ubiquitous phrase: work-life balance. This phrase has attained universal relevance. There is no business magazine or publication that has not made this their cover story, no conference worth its salt that does not touch upon this topic, no productivity expert that leaves this term alone, no app that does not claim to help you achieve this in some way, no successful person that hasn’t talked about how they achieve it. Even...