Uber+exotel

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]One of the biggest advantages that cab aggregators like Uber gain out of number masking is customer privacy. For those of you don’t know what number masking is or how it works, when you book a ride via Uber, the driver doesn’t see your phone number and vice versa. But you are both connected via a virtual number.This virtual number becomes functional when a driver is assigned a ride. You can communicate with the driver using this number for the duration of the trip. After the trip ends, the number becomes deactivated. Purpose served! What if...

It’s not easy being a content crafter. This becomes especially tough if you’re trying to build content for a B2B company. And even harder for verticals considered “boring.” Exotel is a cloud telephony product that helps businesses take care of calls. And I take care of inbound marketing for them. Now, this is not what would you call “interesting.” To add to this, I hadn’t heard of cloud telephony or inbound marketing until I landed at job at Exotel. And when I came to Exotel about 2 years ago, I was the only inbound marketer here. I turned up thinking...

You know it’s time for holiday gifting when you start receiving spam emails about “unique” gifts for all budgets. This year, we received about 348 spam emails from gift companies. Just kidding, we probably got a lot more.Everyone who has spent a reasonable number of years in a corporate set up knows what it is like to be bombarded with diaries, pens, the endless boxes of sweets and oh, the infamous dry fruits. I personally dislike sweets and dry fruits the least. At least, they’re yummy.2015 was a big year for Exotel. And we are mighty excited about what 2016...

Churn is an important metric for a SaaS business. Strike that. It’s one of the most important metrics for a SaaS business, especially, in its early stages. There are never ending discussions on what an acceptable churn rate is. Honestly, I don’t see how there can be a universal benchmark figure for this. For example, when SaaS businesses in India compare themselves to their American counterparts, they will see a marked difference in what they can consider “normal”. Whichever way you see it, tackling churn is crucial for a business. The study of churn metrics and what it means for a...

Last week's terrace talks covered one of the fastest growing areas in tech, Internet of Things (IoT), a term which was first coined in 1999. Nihal Kashinath, the founder of IoT Bangalore group, spoke on the impact and the scope of IoT in India and how it is shaping the world.Nihal gave us a 101 on IoT. IoT is such a broad term. It is mostly associated with the future way of living, something you see in sci-fi movies. But IoT is not just about making our lives easier or future ready. It also helps businesses make smarter decisions and...

“Business calls are dead ”, I’ve heard the phrase a million times, still today over 77 billion calls are made to B2B and B2C businesses regarding support, sales, inquiries and more. An article on Vanity Fair emphasizes this, but I disagree, at least when it comes to implementing phone calls in a customer's life cycle. With data driven communication channels like text messaging and chat applications, one would argue calls are not needed anymore. But, even today phone calls are as important as they were in the past, and maybe even more. According to a recent survey by Invoca, phone calls increases...

Friday just went by, so did our latest edition of Terrace talks and we had a very special guest with us. It was Vinay Sharma, the CTO of Printo. He spoke on how running and sprinting had an impact on his life and how it can be related to life on the whole.Vinay told us how he was introduced to running and what impact it had on his life once he started running.It all started when his colleague asked him to participate in TCS 10K event that happens annually. Vinay happily agreed without a second thought and went to the...

Customer support has been a crucial part of every industry present today. It is one of those parts of an organization that everyone is fanatical about. And it is one of the major factors that differentiates you in a business vertical.As a startup, it’s important to have an effective customer support system. Customer support is not just there to solve issues for your customers. Look at the bigger picture. Initially, your customer support is the only way you can get meaningful insights for your product, customer behavior and engagement, building a brand. A strong support infrastructure can be critical for...

Over the past couple of decades, data breaches have impacted most industries. From large multinational companies to small startups, no one is immune. So even after so many years, security always remains a major concern and everyone have their own method of tackling threats.One of the methods that has really buffed up secure log-ins and cut down on data breaches is 2-factor authentication or One-Time Password authentications.And with the explosions of smartphones in the Indian market scene, people are making more mobile purchases. eCommerce has been more of mCommerce lately in India. With this happening, mobile payment has definitely become...

If you are a startup that is trying to set up a telecommunication infrastructure for customer support, sales or general customer interactions, it will always take a certain amount of time and monetary investment to set one up the traditional way. If you set up an EPABX system, as your startup grows, it will require more time and monetary investment. You will be expanding and scaling your infrastructure time and again.Managing a telephonic system  within your startup will become a chore in itself. It will add unnecessary responsibilities on your shoulders. You will have to hire new employees or probably...